BABIES R US MARKETING CAMPAIGN

Project Overview
The now legendary high street retailer Toys R Us ran a mother and baby club as part of their Babies R Us sub brand. The club offered new and expectant mothers loyalty discounts and help along the way of their pregancies. For this they wanted a brand logo and identity to attract their target market.

The Brief
To design a mother & baby blub logo and campaignable concept to run through direct mail, advertising and email collateral.

My Role
Still one of my favorite projects to date, the logo design and execution, followed by a dynamic direct mail campaign with a "Look Whose Talking" theme, which seamlessly rolled out across e-shots and advertisements to create a memorable, engaging brand experience.

The outcome
A fun cohesive campaign that ran for two years. This project perfectly showcases my passion to create targeted marketing solutions that connect with audiences and elevate brands.