KELKAY BRANDING, POS & PACKAGING

Project Overview
This project involved creating a strong and engaging design solution for packaging and point of sale for Kelkay aggregates and horticultural products.

The Brief
A brand refresh and cost saving excercise, the existing packaging design used an eight colour print process and the overall design had become dated.

My Role
To redesign the packaging using a four colour process, while retaining the visual impact and shelf presence that the brand is known for in the market. Then rolling that creative to the point of sale boards and offer solutions to pricing changes throughout the year.

The Outcome
Through careful colour management and design optimisation, the new packaging successfully maintained the bold, recognisable look of the brand while delivering a more cost-efficient and scalable production solution for the business.