AMES BROCHURES

Project Overview
A yearly B2B product brochure for the Garden Centre Market.

The Brief
Pre-2022 - Brand specific brochure creation and development including content layout, breaker and intro pages.
In 2022 - Maintain the recognition of established market-leading brands whilst being under the new brand of AMES UK including project managing with category managers, content layout, breaker & intro pages, categorising products and creating templates for the team to deliver to press.

My Role
The creative development from concept through to final artwork, including layout design, set photography, image selection, typography, brochure navigation and preparing print-ready files.
In 2022 I project managed the seamless unification of three separate company brochures into one comprehensive AMES branded edition.

The Outcome
After a yearly focus group, the brochures were extremely well received in the business and within the industry. They were easy to navigate through, asthetically pleasing to the reader, and maintained the exisiting brand's identity whilst being under the AMES brand.